Re-cut the Motion films in landscape, and hold the camera still
THE FORMAT. The first pair were vertical. That was wrong for this product: PIG is a desktop application, and reframing it 9:16 either shrinks it past reading or crops away the sidebar and half the table. These are 1920x1080, like the five already on the page, and the app is filmed at a real 1920 desktop viewport — the previous renderer set the viewport to 960 and captured at 2x, which produced a 1920px image of the COLLAPSED layout, because the viewport is what the product responds to and the scale factor is only how much detail there is to zoom into. THE CAMERA. It now holds still, and eases in on the thing the narration is naming, holds, and eases back out — the way Cap zooms toward a click. The first cut drifted a slow zoom across every shot, which reads as restless rather than as emphasis and is the thing people mean when they call a screen recording annoying. Six of fourteen shots move in the customer film; the rest are locked off. The curve is a smoothstep either side of a hold, written as a function of the frame number rather than accumulated through zoompan's own `zoom` variable, which refers to the previous frame and drifts off its endpoints. Zoom targets are chosen as the SMALLEST element already in frame, not the last match in document order. That was wrong in a way only a long page shows: the Halcyon engagement prints the same phrases twice — once in the score note and again inside the artefact bodies below — so "kappa 0.54" resolved to a paragraph two and a half thousand pixels below the fold that no amount of scrolling would reveal, because an ancestor clips it. Preferring what is on screen keeps the zoom inside the frame the shot chose; preferring the smallest match makes naming a figure land on the figure rather than on the card around it. THE SCRIPTS were rewritten from nothing through a judge panel — three independent angles each, scored on hook, concreteness, ear, tension and ending, then synthesised and adversarially checked against the running product. The second film is the one that was asked for: one customer, end to end. Halcyon Research, scored 52.8 and scope down on the day of first discovery because nothing had been measured, through legal and scoping and a budget path, to 82.8 and build once the verifier, the baseline and the environment landed — and the two dimensions that fell inside that same twenty-five point rise. It closes on the week-two dev split reading under its trajectory, because the honest thing about that record is that the gate might not be met and it says so before anyone asks. It runs 68 seconds; a feature tour is 30 and a story is not.
This commit is contained in:
@@ -1,63 +1,79 @@
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{
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"slug": "motion-the-repeatable-motion",
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"title": "Motion: The Repeatable Go-To-Market",
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"summary": "A tour of Motion — the library of what we know how to do, bound to the stages of a real deal, getting better every time we run it.",
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"title": "Motion: the part of a deal PIG never knew",
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"summary": "PIG tracked the money on every deal and none of the practice — Motion is the library of what we know how to do, and it gets a version better every time a deal closes.",
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"shots": [
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{
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"anchor": "hero",
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"route": "/motion",
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"scrollTo": null,
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"theme": "dark",
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"line": "Hey team, check out the motion feature on our platform,",
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"caption": "Motion Has Shipped",
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"zoom": "in"
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"line": "Hey team, check out the motion feature on our platform, because the ledger was never the hard part.",
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"caption": "The hard part",
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"zoom": null
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},
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{
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"anchor": "stats",
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"route": "/motion",
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"scrollTo": null,
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"theme": "dark",
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"line": "PIG knew the ledger, what we bought and what we sold. This is the practice.",
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"caption": "What PIG Missed",
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"zoom": "out"
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"line": "PIG knew every deal we closed. It never knew how we closed it.",
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"caption": "Numbers, not practice",
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"zoom": { "on": "Promotions", "scale": 1.5 }
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},
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{
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"anchor": "library-list",
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"route": "/motion",
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"scrollTo": "The motion, stage by stage",
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"theme": "dark",
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"line": "Motion is the library of what we know how to do. Twelve templates.",
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"caption": "Current Versions Only",
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"zoom": "in"
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"line": "Eight stages, seven live engagements, thirteen templates waiting. Legal sits second, because paperwork gates the work.",
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"caption": "Eight stages, legal second",
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"zoom": null
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},
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{
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"anchor": "template-head",
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"route": "/motion",
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"scrollTo": "Library cover, by kind",
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"theme": "dark",
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"line": "Each names its kind, its stage, its version and usage count.",
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"caption": "One Template, Four Facts",
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"zoom": "hold"
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"line": "Nine kinds of conversation, not one of them empty. Nobody improvises this on a call.",
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"caption": "Nine kinds, none empty",
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"zoom": null
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},
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{
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"anchor": "template-use",
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"route": "/motion/library",
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"scrollTo": null,
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"theme": "light",
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"line": "Use it: it instantiates into a live engagement as a working artefact.",
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"caption": "From Library To Deal",
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"zoom": "in"
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"line": "Filter by kind, stage or visibility. Thirteen shared, nothing stranded in a private draft.",
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"caption": "The library",
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"zoom": null
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},
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{
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"anchor": "template-body",
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"route": "/motion/library/PLAYBOOK",
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"scrollTo": "The stages",
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"theme": "light",
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"line": "A used template cannot be edited in place; live work must not shift underneath it.",
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"caption": "Versions, Never Edits",
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"zoom": "hold"
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"line": "This one is the spine. Every stage names its artefact, its exit test, its failure mode.",
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"caption": "The spine",
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"zoom": null
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},
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{
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"anchor": "stage-rail",
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"route": "/motion/library/PLAYBOOK",
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"scrollTo": null,
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"theme": "light",
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"line": "Bound to the eight pipeline stages every real deal walks through.",
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"caption": "Eight Stages Covered",
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"zoom": "out"
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"line": "Used once, so PIG closes it to edits. You cut version two instead.",
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"caption": "Closed to edits",
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"zoom": { "on": "closed to edits", "scale": 1.6 }
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},
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{
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"anchor": "promotions",
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"route": "/motion",
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"scrollTo": "What got easier",
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"theme": "light",
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"line": "The artefact that closed the deal returns as version two. The next deal starts ahead. thanks for watching!",
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"caption": "The Loop Closes",
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"zoom": "in"
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"line": "Northwind's fleet expansion closed. Its case study came back as version two, carrying the numbers.",
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"caption": "Promoted back",
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"zoom": { "on": "recovery-action policy", "scale": 1.5 }
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},
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{
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"route": "/motion",
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"scrollTo": null,
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"theme": "light",
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"line": "The library is not what we wrote. It is what we have done. Thanks for watching!",
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"caption": "What we have done",
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"zoom": null
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}
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]
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}
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}
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@@ -0,0 +1,137 @@
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{
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"slug": "one-customer-end-to-end",
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"title": "Halcyon Research, and a gate it might miss",
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"summary": "One engagement in order: a 52.8% scope down, the artefacts that closed the gaps, and a score that rose 25.5 points while two dimensions fell.",
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"shots": [
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Where the work sits",
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"theme": "dark",
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"line": "Halcyon is three weeks into a paid pilot that might not survive the twenty-eighth of August.",
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"caption": "A pilot under pressure",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "dark",
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"line": "It started worse. Fifty-two point eight percent, band scope down, scored on discovery day.",
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"caption": "The first honest read",
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"zoom": {
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"on": "52.8%",
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"scale": 2.2
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}
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "dark",
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"line": "The task repeats and notes trace. No baseline, no rubric, no budget line.",
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"caption": "Nothing was measured",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Artefacts",
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"theme": "dark",
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"line": "It closed them one at a time. Rights in legal, architecture in scoping.",
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"caption": "Closed one stage at a time",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "dark",
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"line": "Rescore, fifty-seven point three. Only what scoping touched moved. The forcing function fell.",
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"caption": "Rescored at 57.3%",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Artefacts",
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"theme": "light",
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"line": "Then a budget path named the FY27 line and an October committee date.",
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"caption": "A budget path appears",
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"zoom": {
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"on": "Halcyon Research: budget path to the 8 October committee",
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"scale": 1.5
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}
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "light",
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"line": "Then measurement. Verifier at kappa point seven one, against a point seven three ceiling.",
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"caption": "Measurement lands",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "light",
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"line": "Baseline nought point six four, environment up in week one. Eighty-two point eight percent, build.",
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"caption": "82.8%, Build",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "light",
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"line": "Twenty-five and a half points in one step, and two dimensions fell inside.",
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"caption": "Two things got worse",
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"zoom": {
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"on": "+25.5%",
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"scale": 1.8
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}
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "light",
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"line": "Task definability, because Halcyon's adjudicators agree at kappa point five four on oncology.",
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"caption": "Adjudicators disagree",
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"zoom": {
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"on": "kappa 0.54",
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"scale": 1.9
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}
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "light",
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"line": "The sponsor fell too. Beaumont has missed two of three calls before the ask.",
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"caption": "Sponsor going quiet",
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"zoom": {
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"on": "Beaumont has missed",
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"scale": 1.9
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}
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": "Qualification",
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"theme": "light",
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"line": "Week two read nought point six six, under a point six nine trajectory.",
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"caption": "The gate is live",
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"zoom": {
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"on": "week-two dev split",
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"scale": 1.9
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}
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": null,
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"theme": "light",
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"line": "It might not make it, and the record said so before anyone asked.",
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"caption": "The record said so first",
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"zoom": null
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},
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{
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"route": "/motion/engagements/HALCYON",
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"scrollTo": null,
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"theme": "light",
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"line": "Not spun, not chased down. Written down when it happened. Thanks for watching!",
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"caption": "Written when it happened",
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"zoom": null
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}
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]
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}
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@@ -1,70 +0,0 @@
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{
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"slug": "the-sales-motion",
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"title": "How a deal moves through Motion",
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"summary": "The practitioner's path: open an engagement on a live deal, score it, pull the template for your stage, fill it with the customer's facts, and watch the score move both ways.",
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"shots": [
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{
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"anchor": "eng-list",
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"theme": "dark",
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"line": "Right, you've got a live deal that needs to move.",
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"caption": "Seven Open, One Won",
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"zoom": "in"
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},
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{
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"anchor": "eng-head",
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"theme": "dark",
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"line": "You open an engagement on the deal you're already working.",
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"caption": "Bound To A Deal",
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"zoom": "hold"
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},
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{
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"anchor": "eng-qualification",
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"theme": "dark",
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"line": "Score it against the trainability framework: twelve weighted dimensions, the band names an action.",
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"caption": "Decline To Build",
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"zoom": "in"
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},
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{
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"anchor": "library-list",
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"theme": "dark",
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"line": "Pick the template for the stage the deal is standing in.",
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"caption": "Pick By Stage",
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"zoom": "out"
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},
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{
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"anchor": "eng-stages",
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"theme": "light",
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"line": "Instantiate, and the artefact lands on the engagement under its stage.",
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"caption": "It Lands In Place",
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"zoom": "hold"
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},
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{
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"anchor": "eng-artefacts",
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"theme": "light",
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"line": "Fill it in with the customer's own numbers, draft to final.",
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"caption": "Draft, Review, Final",
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"zoom": "in"
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},
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{
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"anchor": "eng-qualification",
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"theme": "light",
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"line": "Rescore. Halcyon went fifty-two point eight to fifty-seven point three to eighty-two point eight.",
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"caption": "Up Thirty Points",
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"zoom": "in"
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},
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{
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"anchor": "eng-head",
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"theme": "light",
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"line": "Verifier measured, baseline measured, budget got a committee date.",
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"caption": "What Actually Moved",
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"zoom": "hold"
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},
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{
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"anchor": "eng-qualification",
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"theme": "light",
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"line": "Two dimensions fell there too, so it isn't a ratchet. thanks for watching!",
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"caption": "Sponsor And Definability",
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"zoom": "out"
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}
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]
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}
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Block a user