{
  "slug": "motion-the-repeatable-motion",
  "title": "Motion: the part of a deal PIG never knew",
  "summary": "PIG tracked the money on every deal and none of the practice — Motion is the library of what we know how to do, and it gets a version better every time a deal closes.",
  "shots": [
    {
      "route": "/motion",
      "scrollTo": null,
      "theme": "dark",
      "line": "Hey team, check out the motion feature on our platform, because the ledger was never the hard part.",
      "caption": "The hard part",
      "zoom": null
    },
    {
      "route": "/motion",
      "scrollTo": null,
      "theme": "dark",
      "line": "PIG knew every deal we closed. It never knew how we closed it.",
      "caption": "Numbers, not practice",
      "zoom": { "on": "Promotions", "scale": 1.5 }
    },
    {
      "route": "/motion",
      "scrollTo": "The motion, stage by stage",
      "theme": "dark",
      "line": "Eight stages, seven live engagements, thirteen templates waiting. Legal sits second, because paperwork gates the work.",
      "caption": "Eight stages, legal second",
      "zoom": null
    },
    {
      "route": "/motion",
      "scrollTo": "Library cover, by kind",
      "theme": "dark",
      "line": "Nine kinds of conversation, not one of them empty. Nobody improvises this on a call.",
      "caption": "Nine kinds, none empty",
      "zoom": null
    },
    {
      "route": "/motion/library",
      "scrollTo": null,
      "theme": "light",
      "line": "Filter by kind, stage or visibility. Thirteen shared, nothing stranded in a private draft.",
      "caption": "The library",
      "zoom": null
    },
    {
      "route": "/motion/library/PLAYBOOK",
      "scrollTo": "The stages",
      "theme": "light",
      "line": "This one is the spine. Every stage names its artefact, its exit test, its failure mode.",
      "caption": "The spine",
      "zoom": null
    },
    {
      "route": "/motion/library/PLAYBOOK",
      "scrollTo": null,
      "theme": "light",
      "line": "Used once, so PIG closes it to edits. You cut version two instead.",
      "caption": "Closed to edits",
      "zoom": { "on": "closed to edits", "scale": 1.6 }
    },
    {
      "route": "/motion",
      "scrollTo": "What got easier",
      "theme": "light",
      "line": "Northwind's fleet expansion closed. Its case study came back as version two, carrying the numbers.",
      "caption": "Promoted back",
      "zoom": { "on": "recovery-action policy", "scale": 1.5 }
    },
    {
      "route": "/motion",
      "scrollTo": null,
      "theme": "light",
      "line": "The library is not what we wrote. It is what we have done. Thanks for watching!",
      "caption": "What we have done",
      "zoom": null
    }
  ]
}