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pig/docs/learn-films/one-customer-end-to-end.json
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Re-cut the Motion films in landscape, and hold the camera still
THE FORMAT. The first pair were vertical. That was wrong for this product: PIG
is a desktop application, and reframing it 9:16 either shrinks it past reading
or crops away the sidebar and half the table. These are 1920x1080, like the five
already on the page, and the app is filmed at a real 1920 desktop viewport —
the previous renderer set the viewport to 960 and captured at 2x, which produced
a 1920px image of the COLLAPSED layout, because the viewport is what the product
responds to and the scale factor is only how much detail there is to zoom into.

THE CAMERA. It now holds still, and eases in on the thing the narration is
naming, holds, and eases back out — the way Cap zooms toward a click. The first
cut drifted a slow zoom across every shot, which reads as restless rather than
as emphasis and is the thing people mean when they call a screen recording
annoying. Six of fourteen shots move in the customer film; the rest are locked
off. The curve is a smoothstep either side of a hold, written as a function of
the frame number rather than accumulated through zoompan's own `zoom` variable,
which refers to the previous frame and drifts off its endpoints.

Zoom targets are chosen as the SMALLEST element already in frame, not the last
match in document order. That was wrong in a way only a long page shows: the
Halcyon engagement prints the same phrases twice — once in the score note and
again inside the artefact bodies below — so "kappa 0.54" resolved to a paragraph
two and a half thousand pixels below the fold that no amount of scrolling would
reveal, because an ancestor clips it. Preferring what is on screen keeps the
zoom inside the frame the shot chose; preferring the smallest match makes naming
a figure land on the figure rather than on the card around it.

THE SCRIPTS were rewritten from nothing through a judge panel — three
independent angles each, scored on hook, concreteness, ear, tension and ending,
then synthesised and adversarially checked against the running product.

The second film is the one that was asked for: one customer, end to end. Halcyon
Research, scored 52.8 and scope down on the day of first discovery because
nothing had been measured, through legal and scoping and a budget path, to 82.8
and build once the verifier, the baseline and the environment landed — and the
two dimensions that fell inside that same twenty-five point rise. It closes on
the week-two dev split reading under its trajectory, because the honest thing
about that record is that the gate might not be met and it says so before anyone
asks. It runs 68 seconds; a feature tour is 30 and a story is not.
2026-08-19 02:59:29 -07:00

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{
"slug": "one-customer-end-to-end",
"title": "Halcyon Research, and a gate it might miss",
"summary": "One engagement in order: a 52.8% scope down, the artefacts that closed the gaps, and a score that rose 25.5 points while two dimensions fell.",
"shots": [
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Where the work sits",
"theme": "dark",
"line": "Halcyon is three weeks into a paid pilot that might not survive the twenty-eighth of August.",
"caption": "A pilot under pressure",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "dark",
"line": "It started worse. Fifty-two point eight percent, band scope down, scored on discovery day.",
"caption": "The first honest read",
"zoom": {
"on": "52.8%",
"scale": 2.2
}
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "dark",
"line": "The task repeats and notes trace. No baseline, no rubric, no budget line.",
"caption": "Nothing was measured",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Artefacts",
"theme": "dark",
"line": "It closed them one at a time. Rights in legal, architecture in scoping.",
"caption": "Closed one stage at a time",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "dark",
"line": "Rescore, fifty-seven point three. Only what scoping touched moved. The forcing function fell.",
"caption": "Rescored at 57.3%",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Artefacts",
"theme": "light",
"line": "Then a budget path named the FY27 line and an October committee date.",
"caption": "A budget path appears",
"zoom": {
"on": "Halcyon Research: budget path to the 8 October committee",
"scale": 1.5
}
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "light",
"line": "Then measurement. Verifier at kappa point seven one, against a point seven three ceiling.",
"caption": "Measurement lands",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "light",
"line": "Baseline nought point six four, environment up in week one. Eighty-two point eight percent, build.",
"caption": "82.8%, Build",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "light",
"line": "Twenty-five and a half points in one step, and two dimensions fell inside.",
"caption": "Two things got worse",
"zoom": {
"on": "+25.5%",
"scale": 1.8
}
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "light",
"line": "Task definability, because Halcyon's adjudicators agree at kappa point five four on oncology.",
"caption": "Adjudicators disagree",
"zoom": {
"on": "kappa 0.54",
"scale": 1.9
}
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "light",
"line": "The sponsor fell too. Beaumont has missed two of three calls before the ask.",
"caption": "Sponsor going quiet",
"zoom": {
"on": "Beaumont has missed",
"scale": 1.9
}
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": "Qualification",
"theme": "light",
"line": "Week two read nought point six six, under a point six nine trajectory.",
"caption": "The gate is live",
"zoom": {
"on": "week-two dev split",
"scale": 1.9
}
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": null,
"theme": "light",
"line": "It might not make it, and the record said so before anyone asked.",
"caption": "The record said so first",
"zoom": null
},
{
"route": "/motion/engagements/HALCYON",
"scrollTo": null,
"theme": "light",
"line": "Not spun, not chased down. Written down when it happened. Thanks for watching!",
"caption": "Written when it happened",
"zoom": null
}
]
}